Wayne L. Wertz
      503.348.5854  | wayne@waynewertz.com
 

EXECUTIVE SUMMARY

 

Expertise: enterprise high-tech management, client consulting, marketing communications, CMS/ECM, e-commerce, IT solutions, product development, internal/external communications & training, website design & development, sales & communication funnel, interactive & social media leveraged solutions.

 

Leadership: Professional business acumen on executive level, strategic analysis and thought leader, manage global technical projects, solutions design and information architecture for web communications, content mapping, and create & implement effective call-to-action strategies (UI/UX).

  

Growth: Create new process & design improvements, drive business development, manage digital content change & transition, and enable innovation with cost reductions and increased profits.

 

EXPERTISE

 

Project / Program Management	Agile / Scrum / Global Impact / Architect	Strategic Marketing / Corporate Communications	Enterprise Training / WCM Authoring Strategy
Internet / Sales & E-Commerce	Transition / Change Content Management		Process & Innovation Improvement Sleuth

     “Outside the Box” Thinker

 

EXPERIENCE

 

Bonneville Power Administration  (via First Tek)                                          9/2013 – present

 

Senior Project Manager: Integrated Program and Process Improvement Organization

·         Project Management (DOE Security Clearance)

o        Establish new team organization including structure, leadership, software project

o        Drive operational and technology solutions for asset data management

o        SharePoint intranet content architecture and communications

 

Consultant to Adobe Corporation  (via Onward Search)                                 2/2013 – 6/2013

 

Product Owner: Adobe Consulting Services – Large scale 850 site project

·         On-site/Virtual Product Owner for Adobe CQ5.6 (AEM) Implementation

o        Client interface determining product requirements informational architecture

o        Executive Discovery Findings presentation and documentation

o        Client presentation lead for sprint summary and user story demos

o        Assist and influence PMO, Architecture, Development, QA, SEO, Analytics, Client Product Owners, Client Executives

 

Zip2ME LLC and The Pullit, Portland, OR                                  8/2012 – present

 

Owner

·         New business startup endeavors and product invention. Obtained patent-pending.

 

 

 

Wayne L. Wertz – page 2

 

 

Virtusa Corp., Westborough, MA                         11/2011 – 8/2012

 

Technology Architect Consultant for Enterprise Content Management System

·         On-site Content & Technology BA lead for ECM (Discovery Phase): Groundlink, Inc.

o        Client interface determining requirements and functional informational architecture

o        UI/UX implementation advisor for client with design agency consulting

·         On-site Content Architecture & Technology BA lead for ECM (Adobe CQ5 Implementation): JP Morgan Chase

o        Strategic guidance including the creation of processes, business requirements, component design, author training, strategic planning, and workflow

o        Agile development with US core and off-shore teams

 

 

Consulting, various positions                                                      1/2007 – 11/2011

 

Consultant to Intel Corporation  (via Ensynch Corp.)                           7/2010 – 8/2011

 

Project Manager: Intel Digital Marketing - Intel.com Site Content Development

·         Content managed the new intel.com redesign launch on Adobe CQ 5.4 platform

o        Content assessment and inventory of binary and non-binary content requirements

o        Designed and implemented strategic content processes for dynamic content delivery

o        Project managed the content & digital asset creation scoping and definitions

o        Created processes for track team leads using agile development & scrum sessions

o        Metadata and SEO strategies for new and existing content

o        Lead management sessions with governance, translation/localization, system requirements, training, PMO and on-site agency teams

o        Provided recommendations for environment solutions for input and issues tracking

o        Drove infrastructure integration, requirements gathering, UAT, change management

o        Provided solutions based on needs assessments, stakeholder evaluation, and digital asset migration/globalization/content tracking/implementation/user feedback.

 

Project Manager: Intel Channel Portal Reseller Website 

·         Launched new dynamic and personalized portal website for Intel Technology Providers on intel.com. 

o        Converge personalized web audiences into one site and managed creative agency

o        Group lead for site development communications

o        Replaced waterfall development with iterative agile methodologies.

o        Managed personalized content delivery with social media

o        Lead user testing/acceptance with global virtual teams

 

 

Green Marketing Int. & Win-Win Consulting, Founder                     2/2009 – 7/2010

 

Consultant & Founder

·         Designed professional association to promote seasoned professionals with consulting expertise to organizations and companies. 

·         Established global directory network of green business strategy for startup.

 

 

 

 

Wayne L. Wertz – page 3

 

 

Consultant to Intel Corporation (via Mindteck)                                    9/2008 – 2/2009

 

Business Analyst:  Intel Samples 

·         Designed new internal communications vehicles and processes.

o        Processed sprint release notes for agile/scrum tech software development team

o        Managed international stakeholder feedback from managers (U.K., Ireland, India)

 

Consultant to Microsoft Corporation (via Excell Data Corp.)                1/2008 – 7/2008

 

Sr. Project Manager, Microsoft Entertainment & Devices: Manuf. Supply Chain (5/08-6/08)

·         Project Assistance

o        Fashioned competitive assessment baseline research plan for manufacturing

o        Developed proof of concept for new job rotation program site

 

Sr. Project Manager, Microsoft IT Business Intelligence Center of Excellence (1/08-3/08)

·         Generated IT Business Intelligence marketing communication strategy

o        Created target market web portal strategy using SharePoint 2007

o        Project development lead, newsletters, and devised a strategic marketing plan

 

Marcom Unlimited LLC, Portland, OR              1/2007 – 9/2008

 

Owner

·         Interactive communications consulting services while pursuing full time employment.

 

Intel Corporation, Hillsboro, OR                                           11/1996 – 12/2006

 

IT Business Analyst / Sr. Project Manager (IT Global Engineering)  [2003 – 2007]

·         Designed change management communication plan for senior management

o        Gathered requirements, process documentation, automation, reporting & analysis

o        Completed governance project saving $1.3 million annually

·               Spearheaded all strategic internal & corporate communications

o       Led content management systems & SharePoint 2003 implementation. 

o       Established senior management indicators dashboard for 350-person organization

 

Program/Project Manager (IT Application, Products and Methods Group)  [1999 – 2003]

·               Facilitated CRM for corporation’s largest virtual team conference network

o       Created a 3000+ membership virtual team in USA, Europe, & Asia (600% increase)

o       Designed low cost technical conferences saving $3.7 million over a three-year period

o       Crafted global event software that hosted 46,500+ session registrations

 

Senior Interactive & Communications Manager (Internet/Corporate Marcom)  [1996 – 1999]

·               Lead 35 corporate Marcom website design projects on time on budget.

o       Managed external agencies and resources with key stakeholders (legal, marketing, Corp Marcom, IT, Security, IP)

o       Provided process and strategic planning, creative and project management

o       Website production, budget management, technology & marketing innovation

 

 

 

Wayne L. Wertz – page 4

 

 

·               Pioneered a new web communication model

o       Increased product targeted leads by 1100% and sales by 350%.

o       Product marketing campaign and metric analysis.

·               Created an ad hoc software technology evaluation and on the job training group forum

o       Established a grass roots training programming

o       Assessed interactive ideas, solutions and immerging technologies for web and business communications.

 

EDUCATION

 

Bachelor of Arts - Business Administration / Marketing

LeTourneau University, Longview, TX 

Diploma - Foreign Missions; Biblical Studies, Certificate in Education

Moody Bible Institute, Chicago, IL

 

EXCELLENCE

 

·               Divisional Recognition Award (IT):  For the Intel Developer User Group (IDUG) Virtual Conferencing System “This is the most prestigious award that an employee or team of employees can receive from IT for substantial contributions to our business and exemplary performance to Intel Values.”

·               Divisional Recognition Award (Design Technology):  “Owning and developing the DTTC processes that led to new best known methods and a successful virtual DTTC conference.” 

·               Innovation Awards:  “Creation of an online Innovation Tracking System” and “Developed a process/solution to secure pass codes within email.”

·               Recognition Award:  “The web team executed flawlessly by delivering a high quality, complete, website and content & visual refresh on time and on budget.”

·               Recognition Award:  “Eliminating telecom bill-back and saving the department $150,000 annually.”

·               Certification of Appreciation:  Bonneville Power Administration - “Outstanding client support for the Office of General Counsel.  Your can-do attitude, extreme helpfulness and amazing interpersonal and technical knowledge are greatly appreciated and will be missed by everyone.”

·               Statement of Appreciation (Intel.com):  Intel Digital Marketing - “THANK YOU for everything you did to make Re-Imagine a huge success... You have been great to work with and we really appreciate the commitment and dedication you’ve shown to Intel throughout the launch of Re-Imagine.”

 

 

Wayne L. Wertz – page 5

 

 

INFLUENCE STYLE

 

·               Strategic & Analytical - uncanny ability to distill requirements and drive process improvement and efficiency methods resulting in substantial time and cost savings with documented metrics in value and return on investment (ROI).  Detail scrutiny yet visionary.

·               Visionary - delivers leadership with high degree of business acumen while finding solutions by exerting analytical driven decisions and implementing a collaborative work-style.  Penchant for trends, market moves and consumer sentiment to ascertain buying patterns, shifts and barriers. 

·               Communications Expert – seasoned professional in corporate communications, Marcom interactive, product/service marketing, e-Commerce, senior level presentations, external communications (web and print), translating technical to understandable, newsletters (events and feature editorials)

·               Business Development – professional insight offers new perspectives into leveraging existing resources, identifying new methods for growth and expansion, finding efficiencies within existing structure, and turning chaos into order

·               Management – work style includes coupling strategic planning with balanced communication & collaboration of matrixed stakeholders needs (vs. wants).  This provides a solid basis for effective requirements gathering, team consensus, and results-based life cycle execution.

·               Leader - Project life cycle leadership:  idea generation/exploration> assessment planning> requirements gathering> roadmap> POC & initial design> enhanced development/refinement> usability testing> implementation deployment> QA review> improvement tracking> revision/enhancements.

 

 

Wayne L. Wertz
      503.348.5854  | wayne@waynewertz.com
          WayneWertz.com | eBusinessMakers.com

 

 

 

 

 

 

INFORMATIONAL ADDENDUM - RE: Adobe CQ5  (ECM/CMS)

 

 

INFORMATION ARCHITECTURE AND CONTENT MANAGEMENT

Includes Content Strategy and Development

 

FUNCTIONAL EXECUTION

·   Content Inventory Analysis

·   Content Structure Plan (new, re-purpose, no-change, EOL)

·   Content Authoring (evaluation, training)

·   Content Development (UI/UX Style Guide)

·   Permission Mapping (entry, review, agencies)

·   Metadata Mapping (text & digital assets)

·   Workflow Processing

·   Content Entry & Page Builds

·   Metadata Field Insertion/Application

FUNCTIONAL EVALUATION

·   Site/Page Review (stakeholder review)

·   Feedback & Tracking (usability, issues)

·   UAT Testing

·   Delta Analysis & Corrective Actions